Only through continuous innovation can a brand keep thriving.

From April 8 to 11, 2024, the 41st Wuhan Seed Fair was grandly held at Wuhan International Exhibition Center. As a key provincial leading enterprise in agricultural industrialization in Hubei Province, Yafei Seed made a brilliant appearance with a wide range of cruciferous vegetable varieties and showcased its brand charm to experts and peers from all over the country through a wonderful vegetable fashion show.

1. Yafei Vegetable Show Becomes the Highlight of the Fair

Seed is the chip of agriculture. In recent years, with the rise of Hubei's seed industry, many high-quality 'Made in Hubei' vegetable varieties have gradually emerged. Yafei Seed has always been a popular enterprise among customers at major national seed fairs. At this event, Yafei Seed became the highlight of the whole venue with its unique vegetable fashion show, attracting high attention from leaders, experts, peers and media present.

Academician Zou Xuexiao and Academician Zhang Xianlong of the Chinese Academy of Engineering, Li Zongyou, Member of the Party Leadership Group and Chief Agronomist of Hubei Provincial Department of Agriculture and Rural Affairs,You Aiqing, President of Hubei Academy of Agricultural Sciences, visited the Yafei Seed booth and spoke highly of the company.

Jiang Xiexin, Vice President and Secretary-General of China Seed Association, also visited the booth as an important guest of the fair and conducted research and guidance at Yafei Agricultural Science and Technology Park and office after the event.

At this Wuhan Seed Fair, Yafei Seed perfectly integrated agriculture and art. Three young models wearing custom-made costumes of broccolini, Lacinato kale and broccoli attracted many visitors to check in, and successfully promoted Yafei broccolini, Lacinato kale, broccoli and other characteristic varieties to all guests and customers in an artistic way. With the national consumption concept shifting from 'eating well' to 'eating healthily', it is believed that high-quality varieties such as Yafei broccolini and Lacinato kale will take root all over the country and appear on more people's tables.

2. Warm Service Makes Customers Feel at Home

In addition, Yafei Seed set up a tasting area for broccolini and Lacinato kale at the fair, and prepared customized 'exclusive cola' for customers. Many customers showed strong interest in these two vegetables after tasting them. When they got the exclusive cola printed with their names, they were greatly surprised and warmly moved, praising Yafei Seed for its thoughtfulness and care.

3. Yafei Products Are Highly Popular

Besides broccolini and Lacinato kale, Yafei Seed also displayed more than ten high-quality varieties at the fair, including Yafei Lili (high-quality cabbage), Songhua 100 (late-maturing cauliflower with good commodity value, snow-white and large loose heads), Oxheart Cabbage 23029 and green Chinese onion. The booth was full of attractive products, drawing many customers for inquiries. Among them, Yafei Lili and Songhua 100 became the most popular varieties.

The revitalization of the seed industry is a long-term and arduous mission. Adhering to its original aspiration, Yafei Seed will continue to provide farmers, brokers and growers with high-quality cruciferous vegetable seeds, making planting easier and more enjoyable, and becoming the closest partner of customers!