Brassica oleracea

Brassica oleracea

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At first glance, it looks like a flower.

Take a closer look, the bunches and baskets of "flowers" turned out to be "artwork" carefully packed with colorful vegetables such as broccoli, carrots, and cabbage collected from the stalls.

Zhongyuan Tiantou, the "florist" of the Asian and African Seed Industry

"Artistic Arch" built by vegetables

"Asia-African Seed Industry" station "on the "C position"

During the four-day period and will end tomorrow (October 26) the 4th Centaline International Seed Industry Technology Exhibition (hereinafter referred to as "Central Plains Exhibition"), Wuhan Yafei Seed Industry Co., Ltd. (hereinafter referred to as Seed industry") shines brightly, and successfully completed unique "product marketing" and "cultural marketing" to Chinese and foreign customers in a fresh, vivid, alternative, and artistic way, which was highly regarded by the guests at the exhibition and the general public. great.

Unique "flower stand"

The Central Plains Exhibition is an international exhibition of new crop varieties and new achievements, agricultural technology demonstrations, modern agricultural equipment and materials exhibitions, industry summit forums, and seed trade, held under the support of China Seed Trade Association and Vegetable Branch of China Seed Association. Professional exhibition. Its exhibition mode is unique: exhibitors can set up corporate image booths in the fields to perfectly integrate corporate image, brand and field product performance, or hold trade fairs in the fields to bring products closer to customers and let Customers understand the product more intuitively. This created a new model of China's agricultural exhibition.

Tall bouquet

In order to attract the attention of customers and make the company's varieties stand out from the tens of thousands of exhibited varieties, and quickly convert them into negotiation rates and transaction rates, He Yafei, general manager of Asia and Africa Seed Industry, asked employees who graduated from Huazhong Agricultural University and other agricultural colleges to take the opportunity of the exhibition , From a "vegetable farmer" to a "flower farmer", using the company's fresh vegetables to build a unique booth, presenting a unique "product show" to Chinese and foreign customers.

Carrots are so beautiful

Encouraged by the general manager He Yafei, the exhibitors used their imagination to release the "aesthetic tendency" of a person and a vegetable. They just dressed up the cabbage, broccoli, and carrots that only seemed to be "foodist" into originality. Lucky, colorful "handicrafts" and "artwork".

On the day of the opening on October 23, the flower stands, flower baskets, and bouquets of the Asian and African Seed Industries that were placed in the fields attracted the "eyeballs" of thousands of customers. The colorful booths also took advantage of the momentum to become "net celebrity booths" and " Art Fan Booth".

Count the kinds of dishes

According to the representatives of the Asian and African Seed Industry, the company brought nearly 30 vegetable varieties in six categories, including broccoli, cabbage, broccoli, carrot, cauliflower, kohlrabi, and onion. "Because of the local color display, it has attracted wide attention from Chinese and foreign customers. Customers come to Zijingshan Hotel to negotiate business every day."

Aesthetic crafts

Asia-Africa Seed Industry was established in March 2006. It is a professional, high-end vegetable seed company that integrates production, learning, and research, and integrates breeding, reproduction and promotion. Especially in China's cabbage, broccoli, carrots and other subdivisions, it occupies a pivotal position. The series of varieties have been listed as key recommended varieties by major national seed industry fairs many times.